October 31, 2021

The most popular communication apps for different generations are named

By admin

Yota presented a rating of applications popular among different generations in the first half of 2021, examining the share of Internet traffic accounted for by them. About 40% of all traffic came from social networks, while only 4.5% came from instant messengers.

Among social networks, Russian buzzers prefer VKontakte – its share is 43% of the total traffic on social networks. Instagram is closely followed, followed by TikTok.

At the same time, TikTok is more popular with Generation X and boomers. The social network Odnoklassniki is the most popular among the older generation.

Top 5 popular social networks for generation Z (18 to 26 years old):

VKontakte – the share of traffic from all social networks is 43%;
Instagram – 33%;
TikTok – 18%;
Odnoklassniki – 3%;
Facebook – 3%.
Top 5 popular social media platforms for millennials (ages 27 to 40):

VKontakte – 39%;
Instagram – 27%;
TikTok – 25%;
Odnoklassniki – 6%;
Facebook – 3%.
Top 5 Popular Social Networks for Generation X (Age 41 to 56)

VKontakte – 38%;
TikTok – 27%;
Instagram – 24%;
Odnoklassniki – 8%;
Facebook – 3%.
Top 5 Popular Social Networks for the Boomer Generation (57+)

VKontakte – 34%;
Instagram – 21%;
TikTok – 26%;
Odnoklassniki – 16%;
Facebook – 3%.
The most popular messenger among buzzers, millennials and Gen X is Telegram – the share of the total messenger traffic is 77%, 65% and 63%, respectively. WhatsApp is the leader in terms of consumption among boomers (49%), while the application ranks second in the ranking among other generations.